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Carlos Ghosn: Multicultural Leader as Ceo of Nissan and Renault

Case study report: Carlos Ghosn: Multicultural Leader as CEO of Nissan and Renault Written by Syeda (Alaina) Irfan- 15180 Introduction Think of a company with losses worth $5. 5 Billion, debts of $19 ...

Published: 2021-06-30 08:20:36

Global Leadership – Carlos Ghosn

In 1999, the Nissan was suffering under a decade of decline and un-profitability, in fact the company was on the verge of bankruptcy, with continuous loses for the past eight years resulting in debts ...

Published: 2021-06-30 08:21:44

Strategic Brand Management: Do the Major Automobile Manufacturers Make an Effective use of It in Gaining their Global Market Share?

Abstract The global automobile market is highly competitive. The US auto market is the largest and perhaps the most important, but most auto manufacturers compete in the markets around the world. Both...

Published: 2021-06-30 07:17:39